eloQueKooperationenpräsentiert von Natalia Gershevskaya and Bettina Zippel


Rose_Dykens_Dusseldorf

»Joseph Beuys formulated the new idea and concept of art,” says local art historian Natalia Gershevskaya. “He influenced this integration of art into everyday life, and championed the conscious perception of one’s own artistic potential. This came to be expressed in the form of one’s clothing.«

Kooperationen mit der DMT Düsseldorf
ROSE DYKINS REPORTS ON DUSSELDORF’S THRIVING FASHION INDUSTRY, WHICH HAS BLOSSOMED THANKS TO THE CITY’S AVANT GARDE ART ROOTS

Marion Strehlow “It’s not only fashion, it’s art.”

SUN STREAMS THROUGH THE FRENCH DOORS of fashion designer Marion Strehlow’s airy studio. A wooden bowl of fresh, sweet-smelling strawberries sits on her work bench-slash-dining table, and a series of thin pipes – suspended from the ceiling by string – run the length of the room with her latest creations hanging from them. The collection is like a pastel rainbow, broken up by pops of khaki, navy and white. There are asymmetric-collared tops, palazzo pants and floaty blouses. Strehlow chats excitedly about her upcoming show, which turns its back on your typical catwalk parade. Instead, her clothes will share the stage with a dancer, who will try on whichever items she is drawn to, while a piece of bespoke music will play – incorporating the sounds of sewing machines. “For me, it’s important to see what the dancer does with my clothes, and how the composer interprets my clothes through his music,” says Strehlow. “It’s not only fashion, it’s art.” So far, so Dusseldorf. For the past 50 years, these closely knit relationships between different art forms have existed in the city, with the fashion and art worlds in particular influencing one other. A famous example is local fashion label Ela (ela-selected.com) founded by designer Gabriela Holscher Di-Marco in 1977. Ela’s clothing is often worn by German pop stars – including the bold red shirts sported by Kraftwerk on the album cover of The Man Machine. But Holscher Di-Marco’s own inspiration comes from exchanging ideas with artists – including Imi Knobel. Also Dusseldorf-based, Knobel’s experimental body of work was influenced by his time spent studying at the Dusseldorf Art Academy (kunstakademie-duesseldorf.de) under Joseph Beuys – one of the founding fathers of Dusseldorf’s globally acclaimed avant garde art scene. In the 1960s, Beuys used his position as a professor at the Dusseldorf Art Academy – still considered one of Europe’s leading art schools to this day – to turn the traditional notion of art on its head. This in turn led to the realisation that fashion could also be considered art. “Joseph Beuys formulated the new idea and concept of art,” says local art historian Natalia Gershevskaya. “He influenced this integration of art into everyday life, and championed the conscious perception of one’s own artistic potential. This came to be expressed in the form of one’s clothing.” Today, the ties between high art and high fashion in Dusseldorf remain strong. Some 800 fashion showrooms are stationed around the city – from the white-brick studios and pop-ups in Hammer Hallen in Medienhafen district, to the 17,000 sqm Dusseldorf Fashion House (fashionhouse.de) to the north of the city centre – offering exclusive access to pieces from the city’s top designers, their ideas shaped by the arty ecosystem around them. However, while established fashion designers enjoy success in Dusseldorf, it’s fair to say that emerging talent could be better cultivated. “We have a fantastic scene here for musicians and artists, but the fashion scene is fairly underground,” says Strehlow. “We have seven fashion schools here, but virtually no designers stay here after they graduate. There is a lot of funding for artists, but nobody takes responsibility for young fashion designers – we don’t fit into the art and culture box. And when you can’t show the return on investment for a project, it’s difficult. “I’m here in Dusseldorf because I won a prize at fashion school where I received a year’s financial support. At the moment, there’s not much competition for me and not a lot of other designers for me to work with, which is a shame. It’s something that is very important for the city.” Strehlow’s passion for establishing a more nurturing environment for fashion’s next big thing is clear. “It’s very important that the city creates a space for designers to work, with machines for them to use,” she says. “We also need a platform for presenting creations in the very centre of the city – this would be a statement from Dusseldorf to include us. And the clients who would commission these designers would find them right in the heart of the city, as they do with artists at the moment.” Fashion pulses through Dusseldorf’s veins. From the enormous trade shows that draw in retailers from across the continent, to the swanky luxury mile along leafy Konigsallée – twinned with Paris’s Avenue Montaigne shopping street – the city has plenty to satisfy fashionistas with money to burn. The origin of this thriving industry is the creativity Dusseldorf inspires, thanks to its history of artistic breakthroughs. The ideas will continue to flow and, provided the city gives new talent a chance to grow, who knows what will come after avant garde…


Video: Janna Grak

eloQue vermittelt die kulturellen und künstlerischen Aspekte für Besucher.
CaseStudy: Intensivierung der Anziehungskraft der Stadt Düsseldorf als ein kulturelles Reiseziel.

Pressereise der Moskauer Journalistin und Bloggerin Arina Kholina
Journalistin und Bloggerin aus Moskau
Schwerpunkte: Kultur, Mode, Lebensstill und Reisen.
Perspektivenreiche Zielgruppe in Russland - LeserInnen gut ausgebildete und neugierige Menschen im Alter von ca. 30 bis 50 Jahren - »intellektuelle Mittelschicht«

Konzept: Natalia Gershevskaya, eloQue, Düsseldorf
Arbeitsgruppe »Kompetenzgruppe Russland«

  • Düsseldorf Marketing & Tourismus GmbH
  • Landeshauptstadt Düsseldorf. Büro Oberbürgermeister. Referat für Internationale Angelegenheiten
  • Hotel Breidenbacher Hof
  • Russland Kompetenzzentrum Düsseldorf - IHK zu Düsseldorf
  • Natalia Gershevskaya, eloQue, Düsseldorf
Video: Janna Grak, Düsseldorf
Fotografie Elena Hill, Düsseldorf

Beispiel: The Program:
Monday, der 2.11.2015
13:45 Uhr
Arrival at the Düsseldorf Airport
Welcome by Mrs. Natalia Gershevskaya, Owner of eloQue

14:30 - 15:00
Transfer to the Breidenbacher Hof a Capella Hotel

15:00-15:30
Check-in at the hotel

15:30 - 17:30 Uhr
Guided tour of the Old Town
Accompanied by Mrs. Natalia Gershevskaya
Meeting point: Lobby of your hotel

18:00 Uhr
Festive opening ceremony of “Art for Shelter. 20 years fiftyfifty”
Accompanied by Mrs. Natalia Gershevskaya

Tuesday, der 3.11.2015
Morning: Breakfast at the hotel

10:00 - 11:150 Uhr
Welcome by Mrs. Natalia Gershevskaya
Guided tour of the shopping boulevard Königsallee
Meeting point: Lobby of your hotel

11:15 - 12:30
Welcome and Guided tour of the Breuninger in English
Accompanied by Mrs. Natalia Gershevskaya
Meeting point: Entrance of Breuninger

13:00 - 14:00 Uhr
Diverse visits at designer showrooms
Accompanied by Mrs. Natalia Gershevskaya
Showrooms/Conceptstore at the Dreischeibenhaus.

16:00 - 18:00 Uhr
Diverse visits at jewelry, fashion and interior designer
Accompanied by Mrs. Natalia Gershevskaya

19:00 Uhr
Welcome at the Breidenbacher Hof a Capell Hotel
Guided tour of the hotel followed by a dinner at the Brasserie “1806” sponsored by the hotel
Meeting point: In the Brasserie Lobby of the hotel

Wednesday, der 4.11.2015
Morning: Breakfast at the hotel

11:00 -13:30
Visit at the Ehrenhof including the Museum Kunstpalast with its current exhibition
»Zurbarán. Master of Detail« and art collection.
Accompanied and guided by Mrs. Natalia Gershevskaya

ab 15 Uhr
Visit of diverse jewelry, fashion and interior designer
Accompanied by Mrs. Natalia Gershevskaya

19:30 Uhr
Welcome and Dinner at the Restaurant Hausmann’s

Thursday, der 5.11.2015

8:30 -11:00 Uhr
Breakfast at the hotel with Mrs. Daniela Kastrau, Marketing Communications Manager at the Hyatt Regency (phone: +49 (0) 211 9134 1713
Guided tour of the hotel

11.30 - 13.00 Uhr
Visit of the exhibition space for contemporary art KIT - Kunst im Tunnel.
Accompanied by Natalia Gershevskaya

13:00 - 15:00 Uhr
Diveres visits at jewelry, fashion and interior designer
Accompanied by Mrs. Natalia Gershevskaya

16:00 - 18:00 Uhr
Welcomy by Mrs. Krusch and Mr. Elbir at the Art Collection North Rhine-Westphalia
Guided visit through the current exhibition »The Problem of God« at the Art Collection North Rhine-Westphalia K21
with Mrs. Natalia Gershevskaya

19:00 Uhr
Welcome and Dinner at the restaurant “Zum Schiffchen”
Department for International Affairs at the Mayor's Office of Düsseldorf,
Competence Center Russia at the International Chamber of Commerce
and Mrs. Natalia Gershevskaya,

Friday, der 6.11.2015
Morning: Breakfast at the hotel

10:00 - 11.00
Welcome by Mrs. Natalia Gershevskaya
Guided tour of the MediaHarbour
Meeting point: Lobby of your hotel

11:30 - 12:30
Lunch at »Currys« with Mrs. Natalia Gershevskaya

12:30 - 17:00 Uhr
Welcome by Mrs. Natalia Gershevskaya
Guided tour with Mrs. Natalia Gershevskaya at the Museum Insel Hombroich as well as at the Rocket Station

19:00 Uhr
Oppening of the exibition »Agnes Martin« at the Art Collection North Rhine-Westphalia K20.
Visit of art galleries at the Carlstadt
Accompanied by Natalia Gershevskaya

eloQue - EXPAND YOUR MIND
Natalia Gershevskaya und Bettina Zippel
© 2021 Contact Us